Luhlelo Lwekucala Lwe-Elite Runner Lwe-Xtep Lusondzela Umkhawulo Wekufaka Sicelo: Igiya Lekugijima Lebungcweti Kunika Emandla I-PB Iphumelele

Xtep, umkhicito lohamba embili wetimphahla tetemidlalo tekusebenta taseShayina, umemetela kutsi ticelo teluhlelo lwayo lwekucala lwemhlaba wonkhe lwe-Elite Runner titawuvalwa ngaJulayi 14. Luhlelo lwekucala lwaloluhlelo lucala eShenyang Marathon eShayina ngaSepthemba 14, luniketa bagijimi labahamba embili emhlabeni wonkhe kufinyelela lokukhetsekile kuma-marathon lahamba embili.

Loluhlelo luniketa badlali labasesigabeni semhlaba litfuba lelikhetsekile lekulandzelela ema-bests ebantfu (PBs) kuma-marathons lahamba embili. Ngale kwaloku, i-Xtep isekela bagijimi labasetulu ngekutsi ixhase timphahla & ticatfulo temjaho we-Xtep letisesigabeni sebungcweti, kanye nekukhokha imali yekungena kanye nendzawo yekuhlala. Bahlanganyeli labakhetsiwe batawuphindze futsi batfole luhambo lolukhetsekile lwe-Xtep Innovation Center kute babone ngekwabo tebuchwepheshe lobutfutfukile lobunika emandla eticatfulo tekugijima tekusebenta kwale-brand. Lesinyatselo sihlose kuniketa bagijimi labasetulu inkhundla kanye nemitfombolusito yekufeza kuphumelela kwe-PB kanye nekutfola kuveta lokukhulu. Iphindze futsi ikhutsate kuchumana emkhatsini webagijimi labahamba embili kute babelane ngalokuhlangenwe nako. Ngemuva kweMjaho waseShenyang, loluhlelo luyachubeka naleminye imijaho lemitsatfu lehamba embili eShayina: Taiyuan (mhla tinge-21 Inyoni), iXi’an (mhla tinge-19 Imphala), naseChangsha (mhla tinge-26 Imphala).

Ngale kwekuniketa emandla kubadlali labahamba embili, i-Xtep iyabona kutsi umcondvo wemmango wekugijima ulele ekuxhumaneni-liciniso lelilinganiswa lucwaningo lwemhlaba wonkhe lolukhombisa kutsi 74% webagijimi babeka embili tibopho tetenhlalo uma bagijima nalabanye (World Athletics, 2022). Kukhonta letinhlobonhlobo tetidzingo—kusukela kubongcweti labacosha emarekhodi kuya kulabo labatsandza ummango—i Luhlelo lwe-XRC ihlanganisa tinsika letine temasu:

• Luhlelo Lwebagijimi Be-Elite: Kwelula timemo kubagijimi labahamba embili emhlabeni wonkhe kutsi bacudzelane kuma-marathons lahamba embili aseChina, i-Xtep isekela ngalokucondzile kulandzelela kwabo kushesha kanye nekusebenta lokuchaza umsebenti, ngekutsi baxhase igiya lekuncintisana lesesigabeni lesiphakeme kute kuniketwe emandla imiphumela ye-PB etindzaweni tekuncintisana letincintisanako.
• Luhlelo Lwe-Podium Yesifundza: I-Xtep ihlomelisa bagijimi labahamba embili ngetimphahla temjaho letisesigabeni sebungcweti kute bacudzelane kuma-marathons emhlaba wonkhe lacinisekisiwe esifundzeni noma e-World Athletics, kwenta kutsi bafaneleke kutfola emabhonasi e-Xtep laphula emarekhodi.
• Inkambu ye-X-RUN: Kuniketa kuceceshwa lokunebungcweti kanye nekuceceshwa lokuhlelekile kute kusekelwe badlali ngesikhatsi sekulungiselela umjaho.
• Imisebenti ye-XRC: Kukhutsata ummango ngemisebenti yekugijima lejabulisako, kugijima kwemmango lokufaka konkhe, kanye netinkhundla tekwabelana ngelwati.

Ngalokufanako, i-Xtep iyachubeka nekusebenta ngelisu layo lekukhula kwemhlaba wonkhe njengemxhasi wetembatfo losemtsetfweni we-Hanoi Marathon letako eVietnam kuloLweti, lokugcizelela kutinikela kwayo emakethe yaseNingizimu-mphumalanga ye-Asia. Labahleli bemcimbi njengamanje bafuna ema-pacers lacinisekisiwe, ngemininingwane yenkambu yekucecesha letinikele letawumenyetelwa ngenyanga yeMphala. Labahlanganyeli bangalandzela lwati lolusha etiteshini letisemtsetfweni temcimbi, kufaka ekhatsi likhasi layo le-Facebook (@Standard Chartered Hanoi Marathon - Umjaho Wemagugu) kanye ne Sikhundla sekucasha se-Pacer

Ngeluhlelo lwe-XRC, i-Xtep yakha inkhundla leshintjashintjako, yekugijima yekucala yemdlali kute isekele badlali labahamba embili, ihlanganyele nebagijimi bemalanga onkhe, futsi ibambisane netinhlanga emhlabeni wonkhe. Ngekuhlanganisa umncintiswano nemmango, kuceceshwa kanye nemjaho, kanye nekuhlanganisa iChina nendzawo yekugijima yemhlaba wonkhe, i-Xtep iyasita ekuchazeni likusasa lalomdlalo. Nasibuka embili, lomkhicito uhlala ugcile ekukhuliseni lisiko lekugijima lemhlaba wonkhe ngemikhicito lecondziswa kusebenta kanye netinsizakalo tekugijima letinsha.

Mayelana ne-XTEP

XTEP Group, lenye yetindzawo letihamba embili . Luphawu Lwetemidlalos eChina, yasungulwa nga-1987 futsi yasungulwa ngalokusemtsetfweni njengemkhicito we-XTEP nga-2001. Lelicembu labhalwa esitokisini sekutsengisa eHong Kong ngaJuni 3, 2008 (01368.hk). Nga-2019, leLicembu letfule lisu lalo lemhlaba wonkhe, lafaka ekhatsi iSaucony, iMerrell, iK•SWISS, nePalladium kutsi ibe licembu lelihamba embili letemidlalo lemhlaba wonkhe lelinetinhlobo letinyenti tetemidlalo. Kute utfole kabanti nge-XTEP, sicela uvakashelehttps://www.sinyatselo semhlaba wonkhe.com/