Ihlelo lokugijima lokuthoma le-Xtep lisondela esikhathini sokufaka isibawo: Iimpahla zokugijima ezisezingeni eliphezulu zizokunikela ipumelelo ye-PB

I-Xtep, umhlobo wezambatho zezemidlalo eziphambili ze-China, umemezela bona iimbawo zeHlelo layo lokuthoma le-Elite Runner lephasi loke lizokuvalwa mhlana ali-14 kuNtaka. Ihlelo lokuthoma lehlelo lithoma e-Shenyang Marathon e-China mhlana ali-14 kuNobayeni, linikela abagijimi abasezingeni eliphezulu ephasini loke ukufikelela okukhethekileko emamarathoni aphezulu.

Ihlelo linikela abasubathi abasezingeni eliphezulu ephasini ithuba elihlukileko lokuphishekela ama-PBs (ama-PB) emidlalweni yamamarathoni aphambili. Ngale kwalokhu, i-Xtep isekela abagijimi abaphezulu ngokuxhasa izambatho nezicathulo zomjaho ze-Xtep ezisezingeni eliphezulu, begodu ibhadele imali yokungenela nendawo yokuhlala. Abahlanganyeli abakhethiweko bazokufumana ikhambo elikhethekileko le-Xtep Innovation Center ukobana babone mathupha ubuchwepheshe obuthuthukileko obunikela amandla weencathulo zokugijima zomkhiqizo. Igadango leli lihlose ukunikela abagijimi abaphezulu iplatifomu nemithombo yokufikelela ipumelelo ye-PB begodu bathole ukuvezwa okukhulu. Iphinde ikhuthaze ukuhlobana hlangana nabadlali abaphezulu ukwabelana ngamava. Ngemva kwe-Shenyang Marathon, ihlelo liragela phambili ngeminye imijaho emithathu e-China: i-Taiyuan (mhlana ali-21 kuNobayeni), i-Xi'an (mhlana ali-19 kuNobayeni), kanye ne-Changsha (mhlana ali-26 kuNobayeni).

Ngale kokunikela amandla abadlali abaphezulu, i-Xtep iyabona bona ummongo womphakathi wokugijima ulele ekuxhumaneni—iqiniso elilinganiswe lirhubhululo lephasi loke elitjengisa bona ama-74% wabagijimi abeka phambili ukuhlobana nomphakathi lokha nabagijima nabanye (World Athletics, 2022). Ukusebenzela iintlhogo ezihlukahlukeneko—kusukela eengcwetheni ezijaha amarekhodi ukuya ebantwini abafuna umphakathi—i Ihlelo le-XRC ihlanganisa iinsika ezine zamasu:

• Ihlelo labagijimi abaphezulu: Ukumema abagijimi abaphezulu ephasini loke bona bazokuphalisana emidlalweni yamamarathoni we-China, i-Xtep isekela ngokunqophileko ukuphishekela kwabo ijubane nokusebenza okuhlathulula umsebenzi wabo, ngokuxhasa igiya lokuncintisana eliphezulu ukuqinisa ipumelelo ye-PB emidlalweni yokuncintisana.
• Ihlelo lePhodiyamu yesiFunda: I-Xtep ihlomisa abagijimi abaphezulu ngeempahla zokugijima ezisezingeni eliphezulu ukuncintisana emidlalweni yamamarathoni wephasi loke eqinisekiswe yi-World Athletics, okwenza bona bafanelekele amabhonasi we-Xtep aphula irekhodi.
• I-X-RUN Camp: Ukunikela ngokubandulwa okusezingeni eliphezulu nokubandulwa okuhlelekileko ukusekela abasubathi ngesikhathi sokulungiselela umjarho.
• Imisebenzi ye-XRC: Ukukhuthaza umphakathi ngokusebenzisa imisebenzi yokugijima emnandi, ukugijima komphakathi okufaka woke umuntu, kanye namapulatifomu wokwabelana ngolwazi.

Ngokufanako, i-Xtep iragela phambili nokusebenzisa iqhinga layo lokukhula kwamazwe ngamazwe njengomxhasi osemthethweni wezambatho we-Hanoi Marathon ezako e-Vietnam ngoNobayeni, okugandelela ukuzibophelela kwayo emakethe yeSewulapumalanga ye-Asia. Abahleli bomnyanya lo njengamanje baqasha abagijimi abaqinisekisweko, begodu imininingwana yekamu lokubandula elizinikeleko lizokumenyezelwa ngoMgwengweni. Abahlanganyeli bangalandela iindaba ezitjha ematjhanelini asemthethweni womnyanya, okufaka hlangana ikhasi layo le-Facebook (@Standard Chartered Hanoi Marathon - Heritage Race) kanye ne- Isikhundla sokuqatjhwa kwe-Pacer

NgeHlelo le-XRC, i-Xtep yakha iplatifomu yokugijima enamandla, eqalisa abasubathi ukusekela abagijimi abaphezulu, ukubandakanya abagijimi belanga nelanga, nokusebenzisana nemijarho ephasini loke. Ngokuhlanganisa umncintiswano nomphakathi, ukubandulwa nokugijima, kanye nokuhlanganisa i-China nendawo yokugijima yephasi loke, i-Xtep isiza ukuhlathulula ingomuso lomdlalo. Nasiqala phambili, umhlobo lo uhlala udzimelele ekukhuliseni isiko lokugijima lephasi loke ngokusebenzisa imikhiqizo eqhutshwa ukusebenza kanye namasevisi wabagijimi atjha.

Mayelana ne-XTEP

Isiqhema se-XTEP, esinye seenqhema ezidosa phambili Umhlobo wezemidlalos e-China, yasungulwa ngo-1987 begodu yasungulwa ngokusemthethweni njenge-brand XTEP ngo-2001. Isiqhema safakwa ku-Hong Kong Stock Exchange mhlazi-3 kuMgwengweni 2008 (01368.hk). Ngomnyaka ka-2019, iQhema lathula iqhinga lalo lephasi loke, lihlanganisa i-Saucony, i-Merrell, i-K•SWISS, kanye ne-Palladium kobana ibe liqembu lezemidlalo eliphambili leentjhabatjhaba elinamabhrendi wezemidlalo amanengi. Ukuthola okunengi nge-XTEP, sibawa uvakatjhelehttps://www.globalxtep.com/