XTEP Fortify Sawt Is Eshia Push Wit 6 Nyu Stɔ Na Malezya
XTEP Fortify Sawt Is Eshia Push Wit 6 Nyu Stɔ Na Malezya
PR Sɔmari
XTEP Intanɛshɔnal, we na wan big big glob ɔl pefɔmɛns rɔnin brand, dɔn opin siks nyu stoa dɛn na di men siti dɛn na Malesian, we de advays in agresiv Sawt Is Eshia ɛkspɛnshɔn strateji. Di lonch alayns wit surging running dimand ɛn gɔvmɛnt sɔpɔt via Malezya Aktif ɛn wan RM580 milyɔn spɔt badjɛt. XTEP introdyus in 360X 3.0 Shuz fɔ Rɔn tayl fɔ lokal kɔndishɔn ɛn i go ɔs di XTEP 10KM TIME TRIAL. Di siks stɔ dɛn de mak di stat nɔmɔ; XTEP plan fɔ mek big big rital gro fɔ bil wan ful rɔnin ikɔsistɛn ɔlsay na Malezya ɛn Sawt Is Eshia.
KUALA LUMPUR, Malaysia – XTEP International Limited, we na wan big global pefɔmɛns rɔnin brand, tide dɔn anɔys se dɛn dɔn opin siks nyu stoa dɛn na di men kɔmɛshɔnal hab dɛn ɔlsay na Malezya, we de mak wan impɔtant maylston insay di brand in stratejik ɛkspɛnshɔn ɔlsay na Sawt Is Eshia. Di muv ɔndaskayn XTEP in lɔng tɛm kɔnfidɛns pan Malezya in dinamik rɔn makɛt ɛn kɔnfɔm plan fɔ gro in rital nɛtwɔk fayn fayn wan pas siks ples dɛnna di kɔntri.

Foto dem fo di nyu XTEP stoa we dem opin fo Mid Valley SouthKey Johor Bahru
Malezya dɔn kɔmɔt as ay-prioriti makit fɔ XTEP, we dɛn fuel bay eksplɔziv growth in rɔn patisipeshon ɛn strɔng gɔvmɛnt sɔpɔt fɔ spɔt divɛlɔpmɛnt. Di 2025 Kuala Lumpur Standard Chartered Marathon bin drɔ wan rɛkɛd 42,000 patisipan dɛn, we di lokal rɛs siriɔs HSNKL dɔn bɔku frɔm 9,000 fɔs rɔna dɛn to 15,000 tide. Na di nashɔnal sɔpɔt am Malezya Aktivinitiativ ɛn wan RM580 milyɔn alɔkeshɔn fɔ spɔt divɛlɔpmɛnt insay di 2026 badjɛt, Malezya de gi pawaful telwind fɔ pefɔmɛns rɔn inovashɔn ɛn kɔmyuniti bildin.
Di siks nyu stoa dɛn de stratejik wan na Kuala Lumpur, Penang, Johor Bahru, Kuantan, ɛn Shah Alam, we de sav as di men ples fɔ di wan dɛn we lɛk fɔ rɔn. Disain ɔnda XTEP in dɛn Ritayl + Kɔmyunitimɔdel, dɛn spɛshal ples ya de go bifo tradishɔnal rital fɔ wok lɛk imɛrsiv rɔn sɛnta usay atlet dɛn kin tɛst pefɔmɛns fut, kɔnɛkt wit lokal rɔn klab dɛn, jɔyn grup trenin sɛshɔn dɛn, ɛn ɛnjɔy wit prɔdak ɛkspɛkt dɛn.
Fɔ adrɛs di yunik tɛri, klaymat ɛn trenin nid fɔ di Malesian rɔna dɛn, XTEP dɔn introduks in... 360X 3.0 pefɔmɛns rɔn siriɔswit di say dɛn we di stoa dɛn opin. Ɛnjinia fɔ ɛvride trenin ɛn kɔmpitishɔn rɛsin, di kɔleshiɔn de gi ɔptimayz kusɛn, stebiliti ɛn durabiliti, we de sho XTEP in kɔmitmɛnt fɔ atlet-driven, lokaliz inovashɔn.
Fɔ kɔmplit in rital ɛkspɛnshɔn, XTEP go ɔs di XTEP 10KM TAYM TRIALna Kuala Lumpur. Wit 1,500 slot we de we de atrak klos to 10,000 rejista, di ivent de sho strong dimand fɔ profeshɔnal, ɔganayz rɔn kɔmpitishɔn. XTEP go gi patisipan dɛn prɛmiɔm pefɔmɛns gia fɔ sɔpɔt atlet dɛn fɔ du dɛn yon bɛst.
“Malaysia na kɔna ston fɔ XTEP in glob ɔl strateji ɛn wi get fɔ go na Sawt Is Eshia,” na so wan pɔsin we de tɔk fɔ XTEP Intanɛshɔnal bin tɔk. "Dis siks nyu stoa na jɔs di stat. Wi dɔn mekɔp wi maynd fɔ skel wi rital futprin, bil wan kɔmprɛhɛnsif rɔn ikɔsistɛn, ɛn bi di lida fɔ pefɔmɛns rɔn brand na di rijɔn. XTEP de dediket fɔ gi pawa to rɔna dɛn tru inovativ prodak, pɔshɔnal ivin ɛn ɔtɛnɛtik kɔmyuniti ɛnjɔymɛnt."
Wit wan rital nɛtwɔk we de bɔku, atlet-sɛntrik prodak dizayn ɛn kɔmyuniti-fɔs ivin, XTEP de pozishɔn fɔ kapchɔ signifyant growth na Sawt Is Eshia in spɔt makɛt we de bɔku kwik kwik wan. As di brand de kɔntinyu fɔ gɛt in glob ɔl mɔmɛnt, di Malesian rɔna dɛn go gɛt ɛnhans akses to di wɔl-klas pefɔmɛns rɔn prodak ɛn ɛkspiriɛns dɛn.










