I-Xtep ibike ingeniso ephule irekhodi emiphumeleni yonyaka ka-2023 begodu ingeniso yesigaba sezemidlalo yezobuchwepheshe ipheze iphindwe kabili
Mhlana amalanga ali-18 kuNtaka, i-Xtep yamemezela imiphumela yayo yonyaka ka-2023, ngemali engenako ekhuphuke nge-10.9% ukuya ephezulu khulu ku-RMB14,345.5 yezigidi. Inzuzo etholakala ebantwini abajayelekileko beKhamphani nayo ifinyelele phezulu nge-RMB1,030.0 yezigidi, ukwanda kwe-11.8%. Ibhizinisi le-Mainland China lilethe ukujamelana okuqinileko. Ingeniso yesigaba sezemidlalo yeprofetjhinali ipheze iphindeke kabili lapho i-Saucony ibe mhlobo omutjha wokuthoma ukwenza inzuzo. Ingeniso yesigaba se-Athleisure e-Mainland China nayo ikhuphuke ngama-224.3%.
Ibhodo iphakamise isabelo sokugcina samasenti we-HK8.0 ngeSabelo ngasinye. Kanye nesabelo sesikhatjhana samasenti we-HK13.7 ngeSabelo ngasinye, isilinganiso sokukhokhelwa kwesabelo somnyaka woke besilinganiselwa ku-50.0%.
IMIPHUMELA: I-Xtep ibambe i-“321 Running Festival cum Championship Running Shoes Product Launch Conference”
Mhlana amalanga ama-20 kuNtaka, i-Xtep yasebenzisana ne-China Athletics Association ukubamba i-"321 Running Festival Championship Iincathulo zokugijima Ikomfa yokuThuthukiswa kweMikhiqizo” kanye nokusungula imiklomelo “yeRekhodi etja ye-Asia” yabadlali be-China ukubakhuthaza bona bafikelele amazinga weentjhabatjhaba emizamweni yabo yezemidlalo. I-Xtep ihlose ukuqinisa ihlelo lokugijima nge-matrix yemikhiqizo eyinkimbinkimbi, ukwenzela ukuthuthukisa ipilo yomphakathi nokunikela isekelo lezembatho zeprofetjhinali ebantwini abanengi be-China.
Ngesikhathi somhlangano wokwethulwa komkhiqizo, i-Xtep itjengise isicathulo sayo sokugijima se-"360X" se-carbon fiber plate esihlanganiswe namathekhnoloji amathathu. Ithekhnoloji ye-"XTEPPOWER", ehlanganiswe nepuleti yefayibha yekhabhoni ye-T400, yenza ngcono ukugijima nokuzinza. Ithekhnoloji ye-"XTEP ACE" ehlanganiswe hlangana ne-midsole iqinisekisa ukumuncwa kwe-shock okuphumelelako. Ukungezelela, ithekhnoloji ye-"XTEP FIT" isebenzisa idathabheyisi ebanzi yejamo leenyawo ukwenza amanyathelo wokugijima aklanyelwe ukufaneleka ngcono amajamo weenyawo zabantu be-China.
IMIKHIQIZO: I-Xtep yethule isicathulo se-basketball esithi "FLASH 5.0"
I-Xtep yethule isicathulo se-basketball esithi “FLASH 5.0” esithembisa abadlali isipiliyoni esingakaze sibe khona sokuba lula, ukuphefumula, ukuqina, nokuzinza. Njengombana inesisindo esingu-347g, umlandelande lo unesakhiwo esilula esinciphisa khulu umthwalo womzimba wabadlali. Phezu kwalokho, isicathulo sifaka hlangana ithekhnoloji ye-“XTEPACE” ye-midsole ukudosa kuhle ukuthuthumela begodu ilethe ukubuya okukarisako okufika ku-75%. I-"FLASH 5.0" iphinde isebenzise inhlanganisela ye-TPU nepuleti yekhabhoni ukwenza umklamo we-through-sole, ukuvimbela abadlali ekujikeni eceleni nokulimala.
IMIKHIQIZO: I-Xtep Kids isebenzisane namathimu wethekhnoloji weyunivesithi ukwethula i-“A+ Growth Sneaker”
I-Xtep Kids ihlanganyele ne-Shanghai University of Sport kanye ne-Yilan Technology Team ye-Tsinghua University ukwethula i-“A+ Growth Sneaker” etja. Eminyakeni emithathu edlulileko, i-Xtep Kids isebenzise ama-algorithm we-AI ukubuthelela idatha ngokunembileko, ukuhlaziya ubujamo bezemidlalo yabantwana, nokukhomba ubungozi bokulimala, okurholele ekutheni Iincathulo zezemidlalo ezifanele ngcono ukwakheka kweenyawo zabantwana be-China. Iinsetjenziswa ezisetjenziswe ku-“A+ Growth Sneaker” zithuthukiswe khulu, zinikela ngokumunya okuthuthukisiweko, ukuphefumula, kanye neemfanelo ezilula.
Umklamo we-fore-sole obanzi wehlisa amathuba we-hallux valgus kuthi isithende sibe nesakhiwo se-TPU esingu-360-degree, okukhuphula ukuqina kwesicathulo ngama-50% ukuvikela iqakala ukwehlisa ukulimala kwezemidlalo. I-outsole enamapharamitha ahlakaniphileko inikela ukubamba okuthuthukisiweko okuma-75%. Ukuya phambili, i-Xtep Kids izakuragela phambili nokusebenzisana neengcwethi zezemidlalo ukuletha izambatho zezemidlalo ezisezingeni eliphezulu kanye nezisombululo zabantwana be-China.
