Xtep——Sugu ɲɛmɔgɔ ye diɲɛ bolisanbara feereli la ani Sinuwa jamana ka maraton kɛnɛ kan san 2024

Ni ɲɛnamaya kɛcogo ɲuman bɛ ka caya ka taa a fɛ ani farikoloɲɛnajɛ yiriwali min bɛ ka caya, diɲɛ farikoloɲɛnajɛ sennasanbaraw ni finiw suguya bɛ ka bonya, o sababu bɔra bolifɛnw ɲinini na minnu bɛ baara kɛ kosɛbɛ. San 2024, diɲɛ bolisanbara suguya sera dɔrɔmɛ miliyari 51,3 ma. O seko ni dɔnko in yiriwali bɛ lawuli fɔlɔ nin ko ninnu fɛ minnu bɛ ka kɛnɛyako dɔnniya bonya ani ka Maraton boliw kɛ jamaba la. Ikomi sinsin bɛ kɛ kɛnɛyako ni farikoloɲɛnajɛ kan, o ye dusu don feerekɛla caman kɔnɔ u ka boli boli la, ka kɛ sababu ye ka baarakɛlaw ɲini Boli Sanbaraw, farikoloɲɛnajɛ fini minnu bɛ baara kɛ, ani fɛn minnu bɛ tali kɛ o la.

Ka fara o kan, maratonw ni siraba bolicogo minnu bɛ ka caya, o ye bolisanbaraw ni boliminɛnw suguya bonya kosɛbɛ, bawo farikoloɲɛnajɛla minnu b’a jira ko u bɛ sennasanbara minnu bɛ baara kɛ kosɛbɛ ani minnu bɛ se ka don, olu ka di u ye kosɛbɛ.

Spor fini suguya bɛɛ cɛma, Sinuwa farikoloɲɛnajɛ finiw ye dɔnniya sɔrɔ ka taa a fɛ diɲɛ suguw la, ka bɔ marabolo ntolatannaw la ka taa diɲɛ seleke naani tɔnw na. Sinuwaw ka ŋaniya ladamu wulilen fɛ diɲɛ kɔnɔ, jamana kɔkan feerekɛlaw y’a jira ko u bɛ ka bonya ka taa a fɛ ani ka ɲininiw kɛ ka ɲɛsin finidoncogo ma, min nafa ka bon wariko la, ani laadalakow juguman minnu donna Sinuwaw ka fɛn dilannenw na.

Sinuwaw ka Spor Marka (Spor Marka) yes y’u ka diɲɛnatigɛ sabatili barika bonya ni fɛɛrɛw ye i n’a fɔ jɛkafɔ kɛli ni diɲɛ cidenw ye, ka farikoloɲɛnajɛba dɔw dɛmɛ, ani ka diɲɛ feereli siraw bonya. O cɛsiriw ye dɔ fara kosɛbɛ markaw ka fanga kan diɲɛ seleke naani na. O waati kelen na, Sinuwa farikoloɲɛnajɛ tɔnba ŋanaw i n’a fɔ Li-Ning, ANTA, ani Xtep ye dɔ fara u ka wari bilali kan fɛn dilannenw ɲinini n’u yiriwali la, fɛɛrɛ kuraw dilanni na, ani fɛn sabatilenw na, k’a to u bɛ se ka fɛnw lase diɲɛ kɔnɔ minnu bɛ se ka ɲɔgɔn sɔrɔ ni baarakɛcogo ɲuman ye, ni dususalo, ani jogo ɲuman ye. Ni feerekɛlaw ka fɛɛrɛw bɛ ka wuli, diɲɛ sannikɛlaw hakɛ bɛ ka caya ka taa a fɛ, u bɛ ka Sinuwaw ka fɛnw sugandi, k’u ka diɲɛ suguya sabatili sabati ka taa a fɛ, ani k’u ka wuli teliya ka taa fɛnw sɔngɔko ni diɲɛ kɔnɔ.

Sinuwa farikoloɲɛnajɛ tɔnw fana ye dɔ fara u ka kɛta kan jamana ka maratonw la, bawo jamana kɔnɔ bolisanbaraw y’a jira ko u sabatili bɛ ka bonya seko ni dɔnko boliw la, wa u tali hakɛ cayara kosɛbɛ farikoloɲɛnajɛlamɔgɔw cɛma. O waati kelen na, maratonw sendonli cayara kosɛbɛ Sinuwa jamana bɛɛ la, k’a sababu kɛ ko kɛlenw hakɛ ni u hakɛ bɛɛ cayara ɲɔgɔn fɛ. San 2024, Sinuwa ye sirako boli 749 kɛ, minnu kɛra sanfɛkalanso suguya caman na, minnu ye mɔgɔ miliyɔn 7,04 ni kɔ sama, o b’a jira ko jamanadenw ka maratonw tali n’u ka marabolow yiriwali bɛ ka caya jamana kɔnɔ.

Ni maraton sendon bɛ ka caya, boliminɛn ŋanaw ɲinini bɛ ka caya ka taa a fɛ, bolisanbara minnu bɛ baara kɛ, fini minnu bɛ ji bɔ, ani GPS smartwatches, olu nafa ka bon bolibagaw bolo. O cogoya in ma kɛ dɔrɔn ka bolifɛnw suguya bonya dɔrɔn, nka a ye ɲɛtaa sabatilenw fana lawuli bolisanbara dilanni n’a fɛɛrɛbɔ la. Bololabaarakɛlaw ni maraton senfɛmɔgɔw bɛ kɛ sisan feerekɛlaw ka yɔrɔba ye, n’u ka ɲininiw bɛ ka caya, o bɛ kɛ sugu yiriwali sababuba ye.

Spor taamasiyɛnw jɔyɔrɔ ka bon maraton dɛmɛni na, bolisanbaraw bɛ bɛn kosɛbɛ maraton ko kɛlenw kɔnɔkow ma, o b’a to u bɛ bɛn farikoloɲɛnajɛ feereli daminɛw ma. O jirali ka caya ani u sendonli hakɛ caman maratonko kɛtaw la, o bɛ kɛ sababu ye ka farikoloɲɛnajɛ taamasiyɛnw yecogo ɲuman sɔrɔ ani ka feereli nafa barikama di u ma. O de kosɔn, maraton ko kɛlenw kɛra feereli kɛlɛyɔrɔba ye farikoloɲɛnajɛ taamasiyɛnw bolo, ka dɔ fara taamasiyɛnw dɔnni n’u ka ɲɔgɔndan kan farikoloɲɛnajɛ finiw sugu la.

Xtep – Sugu ɲɛmɔgɔ min bɛ boli sanbara baarakɛlaw fɛ

K’a sɔrɔ a ye jamana kɔnɔ farikoloɲɛnajɛ tɔnba lakodɔnnen ye, Xtep y’a jɔyɔrɔ sabati bolisanbarako siratigɛ la, a kɛlen k’a kɛ a ka fɛn dilannen jɔnjɔnw ye, k’a sɔrɔ a bɛ nafa caman sɔrɔ maraton dɛmɛni fɛ. Kabini a y’a ka fɛɛrɛbɔ daminɛ ka don bolisanbaraw ka kulu kɔnɔ san 2007, Xtep y’a ka jɔyɔrɔ bonya ka taa a fɛ boliyɔrɔ la. San tan ni kɔ dalajɛli n’a labɛnni kɔfɛ, a ye jusigilan sabatilen sigi senkan fɛɛrɛtigɛ ɲinini ni yiriwali ni fɛn dilanni na, a sera ka wuli ka bɔ farikoloɲɛnajɛ finiw jamaba la ka kɛ bolila ŋana ye. Nin fɛɛrɛ tigɛlen in ye Xtep bila jɔyɔrɔ fɔlɔ la ka kɛ sugandili sanfɛla ye feerekɛlaw cɛma bolisanbara sugu la.

Bololasanbara minnu dilannen don kɛrɛnkɛrɛnnenya la boli kama, olu jɔyɔrɔ ka bon kosɛbɛ lakana sabatili la ani farikoloɲɛnajɛ kɛcogo ɲuman sabatili la. Bololabaarakɛlaw magow dɔnni juguw sababu fɛ ani fɛn dilannenw ka baarakɛcogo ɲuman sabatili fɛ, Xtep ye jusigilan jɔnjɔn jɔ bolisanbara fɛɛrɛbɔ la, ka bolifɛnw bolicogo ɲɛdɔnbagaw ka sanbaraw bɔ kɛnɛ kan. Ni a dilanni ka nɔgɔn, ni karɔbɔni plati fɛɛrɛ kɔrɔlen don, ani ni kusɔn kɛcogo danfaralen don, o sanbaraw dɔnna kosɛbɛ bolibaga ŋanaw fɛ ani baarakɛla kulu jɔnjɔnw fɛ, u kɛra u ka sugandili ye min ka di u ye kosɛbɛ degeliw ni ɲɔgɔndan na. Xtep ka fɛnba min ye fɛnba ye, n’o ye 160X fɛn dilannenw ye, o ye diɲɛ kɔnɔ dɔnniya sɔrɔ tuma bɛɛ ani ka bolisanbara tɔgɔba sɔrɔ a ka baara kɛcogo danmadɔ n’a ka fɛɛrɛ kɔrɔw kosɔn.

A kɛlen k’a ka fɛn dilannenw nafaw ta, Xtep ye feereli kɛcogo ɲuman sɔrɔ tilali sira bɛɛ la san 2024, o kɛra sababu ye ka sɛgɛsɛgɛliba kɛ suguya sɔrɔta la, ka fanga di a ka ɲɛmɔgɔya ma o baara in na.

Ka fara o kan, Xtep bɛ ka taa a fɛ k’a ka fanga bonya boliko la, a kɛtɔ ka a sen don kosɛbɛ maraton ɲɛnajɛw la ani ka bolibagaw ka ɲɛnamaya kɛcogo bɛɛ lajɛlen sigi senkan. San caman kɔnɔ, kumaɲɔgɔnya kuncɛlen ni jɛɲɔgɔnya min bɛ senna ni bolibagaw ye, Xtep ye baarakɛlaw ka baarakɛminɛnw jɔ dɔɔnin dɔɔnin, minnu bɛ tali kɛ fɛn dilannenw ka dɔnniya la, senw cogoya n’u taamacogo sɛgɛsɛgɛli, dɔnniya kalan bilasirali, ani boli kɔfɛ kɛnɛyako. Nin fɛɛrɛ bɛɛjɛfanga in tɛ dɔrɔn ka bolibagaw ka farikoloɲɛnajɛ kɛcogo ɲɛ ka taa a bila laban na, nka a bɛ kɛ sababu ye fana ka taamasiyɛn lakika sɔrɔ bolibaga kulu suguya caman mago lakikaw kan, ka hakilinaw di minnu bɛ taa ɲɛ ani ka dɛmɛ don fɛnw dilanni na ani baarakɛminɛnw ɲɛnabɔli la.

Xtep ka bolisanbara dafalenw bɛ boli mago caman ɲɛ — k’a ta don o don degeliw la ani ɲɔgɔndan boli la maraton bolibaga ŋanaw fɛ ka se don o don boli ma ɲɛnajɛla farikoloɲɛnajɛla ŋanaw ye. Nin fɛn dilannenw labɛncogo bɛɛ lajɛlen bɛ bolibagaw ka baarakɛcogo suguya caman dafa sanfɛyɔrɔ bɛɛ la, ka suguya dafalen sɔrɔ k’a ta bolifɛnw bolicogo ɲumanw na ka se jamanadenw sendonni ma.

Xtep bɛ ka taa a fɛ ka dɛmɛ don Siniwa jamana ka sirako boliw la, wa a ye maraton boli 44 bɛɛ lajɛlen dɛmɛ jamana kɔnɔ san 2024. K’a sababu kɛ a ka suguya bonyalen ye san laban ninnu na, Xtep bɔra kɛnɛ kan i n’a fɔ a kɛra fɛntigiba ye bolisanbarako la jamana kɔnɔ ani diɲɛ kɔnɔ.

O de kosɔn, Xtep kɛra maraton ɲɛnajɛw dɛmɛbaga ŋana dɔ ye, a bɛ dɔ fara a ka suguya kan ka taa a fɛ bolisanbarako siratigɛ la. A ka kokuradonni n’a ka suguya bonya fɛ, Xtep y’a yɛrɛ sigi senkan kosɛbɛ i n’a fɔ fɛntigiba min bɛ diɲɛ bolisanbarako la.

Ka da suguya ɲinini caman kan, Frost & Sullivan ye Xtep International Holdings Limited jate foroba la, a ka sugu ɲɛmɔgɔya ɲuman kosɔn. Xtep ye " Global Leading Brand sɔrɔ Boli sanbara feereli hakɛ la san 2024" ani... "Top-Ranked Running Shoe Brand by Wearing Rate in China's Marathons in 2024", k'a jɔyɔrɔba sinsin diɲɛ feereli ni jamana bɛɛ ka maraton sendonko bɛɛ la.