Xtep——Ardiiɗo luumo nder yeeyirde paɗe doggudu duuniyaaru e kewu maraton Siin nder hitaande 2024

E ɓeydagol yiɗde nguurndam celluɗam e yaajde ƴellitaare fitinaaji, luural winnderewal paɗe e koltu fijooji ina jokki e yaajde, tawi ina addana ɗum ɓeydagol ɗaɓɓaande soodooɓe geɗe dogdu toowɗe. E hitaande 2024, luural paɗe dogdu winndere ndee yettiima 51,3 miliyaar dolaar. Mawnugol ngalɗoo gollal ɓuri teeŋtude ko e ɗeeɗoo geɗe ɓeydooje humpito cellal e jaɓgol yimɓe heewɓe e kawgel Maraton. No woodi teeŋtin'de cellal e fitina, ɗum hirjinii soodooɓe ɓurɓe heewde ngam naatde e doggudu, dogginde ɗaɓɓaande ngam karallaagal Paɗe Dogdu, comci dingiral kuutorteeɗi, e geɗe jowitiiɗe heen.

Yanti heen, ɓeydagol tawtoreede maraton e kewuuji doggi laawol ina yaaji no feewi e luural paɗe doggi e kaɓirɗe doggi, tawi daɗndoowo ina hollita ɓeydagol yiɗde paɗe toowɗe e kaɓirɗe ɓoorneteeɗe hakkilantaagal.

E nder denndaangal markeeji dingiral, markeeji dingiral Siin ɓeydiima anndeede e nder luumooji winndereeji, ummoriiɗi e markeeji diiwaanuuji ɗii, mbaɗti markeeji gaadoraaɗi e nder winndere ndee. E ƴellitaare pinal Siin e nder winndere ndee, soodooɓe caggal leydi kollitii ɓeydagol anndinde e naamnaade feewde e diidi mbayliigu, nafoore toownde e kaalis, e geɗe pinal luggiɗe gonɗe e nder markeeji Siin.

Sinuwaa en Marque Sportss semmbinii gonndigal mum en e winndere ndee rewrude e eɓɓooji peeñɗi ko wayi no gollodaade e ammbasadeeruuji winndereeji, wallitde kewuuji dingiral mawɗi, e yaajnude laabi yeeyde winndere ndee. Ɗee golle ɓeydii no feewi semmbe marke e nder dingiral winnderewal. E nder ɗuum, markeeji diineeji Siin mawɗi ko wayi no Li-Ning, ANTA, e Xtep ɓeydii heen ngalu mum en e wiɗtooji e ƴellitgol geɗe, e ƴellitaare karallaagal, e kaɓirɗe duumotooɗe, baawɗe rokkude ɗum en geɗe ɓurɗe waawde haɓaade e nder winndere ndee, tawa ina njogii golle ɓurɗe moƴƴude, wellitaare, e kalite. No ɓure soodooɓe ɓeydortoo nii, ɓeydagol soodooɓe winndere ina cuɓoo markeeji Siin, ɓeyda tiiɗtinde geɗal mum en e luumooji winndereeji e yaawnaade waylude ngonka mum en feewde e premiumization e internationalisation.

Markeeji dingiral Siin kadi ɓeydii tawtoreede mum en e kewuuji maraton ngenndiiji, tawi paɗe dogdu nder leydi ina kollita ɓeydagol darnde e nder dingiral karallaagal e ɓeydagol jaɓɓugol no feewi e nder dingiral. E nder ɗuum, tawtoreede maraton ɓeydiima e nder Siin, tawi limooje kewuuji ɗii e tolno mum en ina ɓeydoo yaajde e nder sahaa gooto. E hitaande 2024, Siin yuɓɓinii 749 kawgel laabi to bannge tolnooji ceertuɗi, tawi ina hawri e ko ina tolnoo e 7,04 miliyoŋ tawtoraaɗo, ko ɗum hollirta ɓeydagol jaɓgol yimɓe heewɓe e yaajde diiwaanuuji kewuuji maraton e nder leydi ndii.

No tawtoreede maraton ɓeydortoo nii, ɗaɓɓaande kaɓirɗe dogdu karallaagal ina jokki e ɓeydaade, sibu paɗe dogdu baawɗe huutoreede, comci ɓuuɓɗi, e smartwatches GPS ina ngondi e dogooɓe. Ndee feere wonaa tan addani yaajde luumo geɗe dogdu golle kono kadi addani yahrude yeeso jokkondirnde e diisnondiral e karallaagal paɗe dogdu. Dogooɓe e tawtoraaɓe maraton hannde ina mbaɗi feccere teeŋtunde e njulaagu, tawi ɓeydagol ɗaɓɓaande maɓɓe ina wona sabaabu teeŋtuɗo e ɓeydagol luumo.

Markeeji dingiral ina njogii darnde tiiɗnde e nder ballal maraton, tawa paɗe dogdu ina njokkondiri no feewi e loowdi kewu maraton, ɗum noon ina waɗi ko ina wona tawa ko eɓɓaaɗe yeeyde dingiral. Feññinde yaajnde e toɓɓe toowɗe jokkondire e nder kewuuji maraton ina ndokka markeeji diineeji ɓurɗi yiyeede e semmbe e nder yeeyde. Ndeen noon, kewuuji maraton ngontii nokku hare njulaagu tiiɗngu wonande markeeji diineeji, ɓeydi semmbinde anndinde markeeji ɗii e jokkondire e nder luumo koltu diineeji baɗeteeɗi.

Xtep – Ardiiɗo luumo e nder paɗe dogdu karallaagal

Ko ɗum marque sportif nder leydi anndaaɗo, Xtep tiiɗtinii darnde mum e nder sekteer paɗe dogdu e waɗde paɗe dogdu ko huunde nde ɓuri teeŋtude e geɗe mum tawa ina huutoroo ƴellitaare yaajnde rewrude e ballal maraton. Gila nde fuɗɗii yaajnude peeje mum e nder cate paɗe dogdu e hitaande 2007, Xtep ina jokki e ɓeydude darnde mum e nder dogdu. Caggal ko ɓuri duuɓi sappo e mooftugol e laaɓtugol, nde sosi tuugnorgal tiiɗngal e nder karallaagal R&D e peewnugol geɗe, nde heɓi nafoore waylude gila e marke dingiral mawngal haa e marke dogdu karallaagal. Ndee feere peeñnde waɗii nafoore mawnde e jogaade Xtep e nder cuɓagol ɓurngol mawnude e nder soodooɓe e nder luumo paɗe dogdu.

Paɗe doggudu peewnaaɗe ngam doggudu ina njogii darnde tiiɗnde e tabitinde kisal e ɓeydude golle fijirde. E nder humpitooji luggiɗɗi e haajuuji dogooɓe e jokkude ƴellitde golle geɗe, Xtep mahii lowre tiiɗnde e karallaagal paɗe dogdu e udditde paɗe dogdu karallaagal. E nder diisnondiral leefngal, karallaagal jahdungal e karallaagal karbon, e golle cushioning keewɗe, paɗe ɗee ina nganndiraa no feewi e dogooɓe karallaagal e pelle kuutortooɗe core, wonti cuɓagol maɓɓe ɓurngol yiɗeede ngam heblo e kawgel. Geɗel Xtep ɓurngel mawnude, hono 160X product series, ina jokki e dañde njeenaaje winndereyankooje e njeenaaje paɗe dogdu tedduɗe sabu golle mum keewɗe e karallaagal mum yahrude yeeso.

E huutoraade nafooje mum e geɗe mum, Xtep heɓi golle yeeyirde keewɗe e nder denndaangal laabi peccitagol e hitaande 2024, ko ɗum maande ƴellitaare mawnde e nder njulaagu e semmbinde ardaade mum e nder gollordu nduu.

Yanti heen, Xtep ina jokki e yaajtinde doole mum e nder dingiral dogdu rewrude e jokkondiral luggiɗngal e kewuuji maraton e sosde ekosistem dogdu kuuɓtodinɗo. E nder duuɓi jokkondire luggiɗe jokkondirɗe e jokkondiral e dogooɓe, Xtep ina mahii seeɗa-seeɗa njuɓɓudi gollordu karallaagal gootal, tawa ina huutoroo humpito geɗe, mbaadi koyɗe e ƴeewndo yahdu, ardorde heblo ganndal, e cellal caggal dogdu. Ndee feere kuuɓtodinnde wonaa tan ɓeydude humpito dingiral timmungal wonande dogooɓe kono kadi ina addana marke oo dañde humpitooji ɓurɗi laaɓtude e haajuuji goongaaji pelle dogooɓe ceertuɗe, rokka miijooji jokkondirɗi e ballal ngam ƴellitde geɗe e ƴellitde sarwisaaji.

Portfolio paɗe doggudu Xtep timmuɗo ina huutoroo haajuuji doggudu keewɗi—gila e heblo ñalnde kala e dogdu kawgel ngam dogooɓe maraton karallaagal haa e dogdu ñalnde kala wonande dogooɓe wellitaare. Ndee ɗoo limre geɗe kuuɓtodinɗe ina hawra e senaareeji kuutoragol ceertuɗi dogooɓe e kala tolnooji, heɓde njuɓɓudi luumo timmundi gila e dogdu elite haa e tawtoreede yimɓe heewɓe.

Xtep ina jokki e wallitde Siin e kewuuji doggi laawol e wallitde fotde 44 doggi maraton e nder leydi ndii kala e hitaande 2024. E nder ɓeydagol coggu mum e nder duuɓi cakkitiiɗi ɗii, Xtep yaltii e marke ɓurɗo mawnude e nder dingiral paɗe doggi e nder leydi ndii e nder winndere ndee.

Ko ɗum waɗi Xtep wonti gooto e ɓurɓe maantinde e wallitde kewuuji maraton, ina ɓeydoo tan jogaade geɗal mum e nder feccere paɗe dogdu. E nder jokkondire mum kese e yaajde luumo, Xtep ina tiiɗtini hoore mum no feewi e nder njulaagu paɗe dogdu aduna.

Tuugnaade e wiɗtooji juutɗi e nder luumooji, Frost & Sullivan anndinii e dow laabi Xtep International Holdings Limited ngam ardaade luumooji mum keewɗi. Xtep rokkaama " Marque mondiale leader to bannge yeeyde paɗe dogdu e hitaande 2024" e... "Top-Ranked Marque de chausse de running par le taux de wearing dans les Marathons de Chine en 2024", ina tabitina darnde mum ɓurnde mawnude e nder yeeyde winndere ndee e tawtoreede maraton e nder leydi ndii kala.