Xtep——Guɔyeli Nɔkwɛlɔ yɛ Jeŋ Muu Fɛɛ Foidamɔ Tsɛi Ahɔɔmɔ kɛ China Marathon Nifeemɔ yɛ 2024

Yɛ be mli ni shihilɛ ni hi jogbaŋŋ lɛ miiya hiɛ waa kɛ gbɔmɔtsoŋ hewalɛnamɔ ni yaa hiɛ babaoo lɛ, jeŋ muu fɛɛ akaŋshii atadei kɛ atadei ahe jarayeli lɛ yaa nɔ egbɛɔ eshwaa, ni nɔ ni tsirɛɔ lɛ ji nibii ni mɛi ni heɔ nii lɛ miitao ni amɛmiitao foidamɔ nibii ni tsuɔ nii jogbaŋŋ lɛ. Yɛ afi 2024 lɛ, jeŋ muu fɛɛ foidamɔ tokotai ahe jarayeli lɛ shɛ dɔlai akpekpei toi akpei 51.3. Nibii ni nyiɛ sɛɛ nɛɛ ji hewalɛnamɔ he nilee ni yaa hiɛ kɛ Marathon foidamɔi ni mɛi babaoo kpɛlɛɔ nɔ lɛ ji nɔ titri ni haa nɛkɛ nitsumɔ nɛɛ yaa hiɛ. Akɛni ama hewalɛnamɔ kɛ gbɔmɔtsoŋ hewalɛnamɔ nɔ mi babaoo hewɔ lɛ, ewo mɛi ni heɔ nii lɛ babaoo hewalɛ koni amɛkɛ amɛhe awo foidamɔ mli, ni amɛmiitao tsɔne kudɔmɔ he ŋaalɔi . Foijee Shwɛmɔi, shwɛmɔ atadei ni tsuɔ nii, kɛ nibii krokomɛi ni fata he.

Agbɛnɛ hu, bɔ ni mɛi ni kɛ amɛhe woɔ marathon kɛ gbɛjegbɛ nɔ foidamɔ nifeemɔi amli lɛ yaa hiɛ lɛ eha jarayeli ni akɛjoɔ foidamɔ tokotai kɛ foidamɔ nibii ni akɛtsuɔ nii jogbaŋŋ lɛ mli elɛɛ waa, ni akaŋshilɔi lɛ miitsɔɔ bɔ ni amɛsumɔɔ foidamɔ tokotai ni tsuɔ nii jogbaŋŋ kɛ nibii ni akɛwoɔ mɔ mli ni yɔɔ ŋaa lɛ waa.

Yɛ shwɛmɔ atadei fɛɛ ni afee lɛ ateŋ lɛ, Chinese shwɛmɔ atadei lɛ ená gbɛi kpakpa yɛ jeŋ muu fɛɛ jarayeli hei, ni amɛtsake kɛjɛ kpokpaa nɔ shwɛlɔi amli kɛtee majimaji ateŋ akaŋshii atadei amli. Yɛ jeŋ muu fɛɛ Chinese kusum nifeemɔi ni yaa hiɛ lɛ hewɔ lɛ, maŋsɛɛ jarayelɔi ejie hiɛdɔɔ ni yaa hiɛ kɛ nibimɔ ni yaa hiɛ yɛ atadewoo ni yaa hiɛ, shika ni jara wa waa, kɛ kusum nibii ni mli kwɔ ni yɔɔ Chinese nibii amli lɛ kpo.

Chinabii Shwɛmɔi ahe gbɛis ewo amɛ jeŋ muu fɛɛ shihilɛ mli hewalɛ kɛtsɔ gbɛjianɔtoo gbɛjianɔtoi tamɔ majimaji ateŋ maŋsɛɛ sanekpakpa shiɛlɔi ni amɛkɛtsuɔ nii, akaŋshii nifeemɔi wuji ni amɛyeɔ amɛbuaa, kɛ jeŋ muu fɛɛ jarayeli gbɛi lɛ amlilɛɛmɔ nɔ. Mɔdɛŋbɔɔi nɛɛ eha gbɛi ni atsɔɔ nɔ atsuɔ nii lɛ he hewalɛ etee hiɛ waa yɛ majimaji ateŋ. Yɛ nakai beaŋ lɛ, Chinese shwɛmɔi ahe nitsumɔhei ni he gbɛi tamɔ Li-Ning, ANTA, kɛ Xtep lɛ ekɛ amɛshika ewo nibii amli taomɔ kɛ amɛhe nitsumɔ mli, ŋaalee he nibii heei, kɛ nibii ni sɛɛ tsɛɔ amli, ni enɛ eha amɛnyɛ amɛha majimaji ateŋ akaŋshii nibii ni hi jogbaŋŋ, miishɛjemɔ, kɛ nɔ ni hi jogbaŋŋ. Beni mɛi ni heɔ nii lɛ asuɔmɔi yaa hiɛ lɛ, majimaji ateŋ mɛi ni heɔ nii lɛ ayibɔ ni yaa hiɛ lɛ miihala Chinese nibii, ni enɛ haa amɛ jeŋ muu fɛɛ jarayeli mli gbɛfaŋnɔ lɛ mli waa ni ehaa amɛtsakemɔ kɛyaa nibii ni jara wa waa kɛ majimaji ateŋ nibii ahe nitsumɔ mli lɛ yaa hiɛ oya.

Chinese akaŋshii nibii hu eha amɛhe ni amɛyɔɔ yɛ maŋ marathon nifeemɔi amli lɛ etee hiɛ, ni shia foidamɔ tokotai tsɔɔ shifimɔ ni yaa hiɛ yɛ ŋaalɔi akaŋshii amli kɛ bɔ ni akaŋshilɔi lɛ kɛ amɛhe woɔ mli lɛ ayibɔ ni yaa hiɛ waa lɛ mli. Yɛ nakai beaŋ lɛ, marathon mli ni mɔ ko kɛ ehe woɔ lɛ etee hiɛ waa yɛ China fɛɛ, ni nifeemɔi lɛ ayibɔ kɛ bɔ ni amɛfeɔ amɛnii amɛhaa lɛ fɛɛ miiya hiɛ yɛ be kome mli. Yɛ afi 2024 lɛ, China fee gbɛjegbɛ nɔ foidamɔi 749 ni yɔɔ ŋwɛi gbɛhei srɔtoi, ni egbala mɛi ni fa fe akpekpei 7.04 kɛ amɛhe wo mli, ni tsɔɔ bɔ ni mɛi babaoo ni miihe amɛhe amɛwo mli lɛ miiya hiɛ kɛ bɔ ni marathon nifeemɔi lɛ yaa hiɛ yɛ kpokpaa nɔ yɛ maŋ lɛ mli lɛ.

Beni mɛi ni kɛ amɛhe woɔ foidamɔ mli lɛ yaa hiɛ lɛ, foidamɔ nibii ni he esa lɛ ahe nibii ni ataoɔ lɛ yaa nɔ eyaa hiɛ, ni foidamɔ tokotai ni tsuɔ nii jogbaŋŋ, atadei ni shwieɔ nu, kɛ GPS smartwatches bafeɔ nɔ ni he hiaa waa kɛha foidalɔi. Jeee akɛ nɛkɛ nifeemɔ nɛɛ eha nitsumɔ mli foidamɔ nibii ahe jarayeli lɛ mlilɛɛmɔ etee hiɛ kɛkɛ, shi moŋ eha hiɛyaa ni yaa nɔ yɛ foidamɔ tokotai ahe mfonirifeemɔ kɛ ŋaalee mli lɛ hu etee hiɛ. Amrɔ nɛɛ foidalɔi kɛ mɛi ni kɛ amɛhe woɔ marathon mli lɛ ji mɛi ni heɔ nii lɛ ateŋ mɛi titri, ni amɛnibii ni amɛtaoɔ ni yaa hiɛ lɛ ji nɔ ni haa jarayeli lɛ yaa hiɛ waa.

Shwɛmɔi ahe nibii tsuɔ gbɛfaŋnɔ ko ni he hiaa waa he nii yɛ marathon yelikɛbuamɔ mli, ni foidamɔ tokotai kɛ marathon nifeemɔi amli saji lɛ kpãa gbee waa, ni ehaa amɛfeɔ nɔ ni sa kɛha shwɛmɔi ahe jarayeli nifeemɔi. Nibii ni ajieɔ lɛ kpo babaoo kɛ mɛi ni kɛ amɛhe woɔ marathon nifeemɔi amli lɛ haa anaa shwɛmɔi ahe nibii babaoo kɛ jarayeli nitsumɔ ni mli wa. Nɔ ni jɛ mli ba ji akɛ, marathon nifeemɔi ebatsɔ jarayeli he ko ni he hiaa waa kɛha shwɛmɔi ahe nibii, ni ewoɔ nibii ahe nilee kɛ akaŋshii ni yɔɔ shwɛmɔi atadei ni akɛtsuɔ nii lɛ ahe jarayeli mli lɛ mli hewalɛ babaoo.

Xtep – Guɔyeli He Hiɛnyiɛlɔ yɛ Nitsumɔ He Foidamɔ Shwɛmɔi Amli

Akɛni eji maŋ lɛ mli akaŋshii gbɛi ni ale jogbaŋŋ hewɔ lɛ, Xtep eha egbɛhe lɛ mli wa yɛ foidamɔ tokotai ahe nitsumɔ lɛ mli kɛtsɔ foidamɔ tokotai ni efee lɛ nɔ titri ni ekɛ ejwɛŋmɔ maa nɔ lɛ nɔ, yɛ be mli ni ekɛ ehe woɔ mli babaoo kɛtsɔɔ marathon yelikɛbuamɔ nɔ. Kɛjɛ be mli ni Xtep je egbɛjianɔtoo lɛ mlilɛɛmɔ shishi kɛtee foidamɔ tokotai amli yɛ afi 2007 lɛ, etee nɔ eha ehe ni eyɔɔ yɛ foidamɔ gbɛ lɛ mli lɛ mli ewo wu. Yɛ nɔ ni fe afii nyɔŋma ni akɛbua naa ni asaa mli lɛ sɛɛ lɛ, eto shishitoo ni ma shi shiŋŋ yɛ ŋaalee R&D kɛ nibii heei ahe nitsumɔ mli, ni eye omanye ni etsake kɛjɛ shwɛmɔ atadei ni akɛwoɔ mɛi babaoo adɛŋ lɛ mli kɛbatsɔ foidamɔ atadei ni he esa waa. Nɛkɛ gbɛ ni atsɔɔ nɔ atsuɔ nii nɛɛ eye omanye ni ekɛ Xtep ewo gbɛhe ni nɔ kwɔ fe fɛɛ yɛ mɛi ni heɔ nii yɛ foidamɔ tokotai jarayelihe lɛ ateŋ.

Afee foidamɔ tokotai pɔtɛɛ aha foidamɔ, ni amɛtsuɔ gbɛfaŋnɔ ko ni he hiaa waa he nii yɛ shweshweeshwefeemɔ kɛ akaŋshii mli nifeemɔi ni yaa hiɛ lɛ mli. Kɛtsɔ sɛɛyoomɔ ni mli kwɔ ni kɔɔ foidalɔi ahiamɔ nii ahe kɛ nibii ni akɛtsuɔ nii lɛ ahe nitsumɔ ni yaa nɔ lɛ nɔ lɛ, Xtep ema shishitoo ni ma shi shiŋŋ yɛ foidamɔ tokotai ahe ŋaalee mli ni ejie foidamɔ tokotai ni he esa waa lɛ kpo. Akɛni afee lɛ mlɛo, carbon plate he ŋaalee ni etee hiɛ, kɛ bɔ ni ekɛ tsɔne ni haa mɔ he jɔɔ lɛ tsuɔ nii jogbaŋŋ hewɔ lɛ, foidalɔi ni he esa kɛ mɛi ni kɛtsuɔ nii titri lɛ akui ekpɛlɛ tokotai nɛɛ anɔ babaoo, ni ebatsɔ nɔ ni amɛsumɔɔ waa kɛha tsɔsemɔ kɛ akaŋshii. Xtep nibii ni he hiaa fe fɛɛ, ni ji 160X nibii ni ato he gbɛjianɔ lɛ, ená jeŋ muu fɛɛ gbɛi kpakpa kɛ foidamɔ tokotai ahe jweremɔ nii ni yɔɔ gbɛi kpakpa be fɛɛ be yɛ bɔ ni etsuɔ ​​nii jogbaŋŋ ehaa kɛ tsɔnei ni etee hiɛ lɛ ahewɔ.

Kɛtsɔ sɛɛnamɔi ni eyɔɔ yɛ nibii ni ekɛtsuɔ nii lɛ ahe lɛ nɔ lɛ, Xtep ná jarayeli nitsumɔ ni sa kadimɔ waa yɛ jarayeli gbɛi fɛɛ nɔ yɛ afi 2024 mli, ni ekadi jarayeli mli gbɛfaŋnɔ ni yaa hiɛ waa ni ewoɔ ehiɛnyiɛlɔi yɛ nitsumɔ lɛ mli lɛ mli hewalɛ.

Kɛfata he lɛ, Xtep yaa nɔ egbɛɔ ehewalɛ ni eyɔɔ yɛ foidamɔ nitsumɔ lɛ mli lɛ mli eshwaa kɛtsɔ marathon nifeemɔi amli ni ekɛ ehe woɔ mli waa kɛ foidalɔi akuu ko ni mli kwɔ ni atoɔ lɛ nɔ. Yɛ afii babaoo ni ekɛ foidalɔi lɛ gbaa sane ni mli kwɔ kɛ nifeemɔ ni yaa nɔ lɛ mli lɛ, Xtep ema nitsumɔ he gbɛjianɔtoo ko ni kɔɔ nibii ni akɛtsuɔ nii lɛ ahe niiashikpamɔ, naji ahe su kɛ nyiɛmɔ mlipɛimɔ, jeŋ nilee mli tsɔsemɔ he gbɛtsɔɔmɔ, kɛ foidamɔ sɛɛ hewalɛwoo he fiofio. Nɛkɛ gbɛ ni mli kwɔ nɛɛ haaa akaŋshii mli niiashikpamɔ ni jɛɔ naagbee kɛyaa naagbee lɛ yaa hiɛ kɛkɛ kɛhaa foidalɔi, shi moŋ ehaa gbɛi lɛ naa sɛɛyoomɔ ni ja babaoo yɛ foidalɔi akui srɔtoi lɛ ahiamɔ nii diɛŋtsɛ ahe, ni ekɛ hetoo ni yaa nɔ kɛ yelikɛbuamɔ haa kɛha nibii ni afee kɛ nitsumɔ ni hi jogbaŋŋ.

Xtep foidamɔ tokotai ni eyi obɔ lɛ tsuɔ foidamɔ he hiamɔ nii srɔtoi ahe nii—kɛjɛ daa gbi tsɔsemɔ kɛ akaŋshii foidamɔ kɛha marathon foidalɔi ni he esa kɛyashi daa gbi foidamɔ kɛha hiɛtserɛjiemɔ akaŋshilɔi anɔ. Nɛkɛ nibii ni yɔɔ faŋŋ nɛɛ kɛ foidalɔi anitsumɔi srɔtoi ni yɔɔ he fɛɛ he lɛ kpeɔ, ni eshɛɔ jarayeli he fɛɛ he kɛjɛɔ foidamɔ ni he esa waa kɛyashiɔ mɛi babaoo ni kɛ amɛhe woɔ mli lɛ anɔ.

Xtep yaa nɔ eyeɔ ebuaa China gbɛjegbɛ nɔ foidamɔ nifeemɔi lɛ ni ekɛ shika yeɔ ebuaa marathon foidamɔi 44 ni fe fɛɛ yɛ maŋ muu lɛ fɛɛ mli yɛ afi 2024. Kɛtsɔ jarayeli mli gbɛfaŋnɔ ni egbɛ eshwa yɛ nyɛsɛɛ afii nɛɛ amli lɛ nɔ lɛ, Xtep ebafee nɔ ko ni he gbɛi waa yɛ maŋ lɛ mli kɛ majimaji ateŋ foidamɔ tokotai ahe nitsumɔ mli.

Nɔ ni jɛ mli ba ji akɛ, Xtep ebatsɔ mɛi ni he gbɛi fe fɛɛ ni yeɔ amɛbuaa marathon nifeemɔi lɛ ateŋ mɔ kome, ni ekɛ jarayeli mli gbɛfaŋnɔ ni eyɔɔ yɛ foidamɔ tokotai amli lɛ miiya hiɛ fiofio. Kɛtsɔ nibii heei ni eyaa nɔ efeɔ kɛ jarayeli mlilɛɛmɔ nɔ lɛ, Xtep ema ehe shi shiŋŋ akɛ eji nɔ ko ni nyiɛɔ hiɛ yɛ jeŋ muu fɛɛ foidamɔ tokotai nitsumɔ mli.

Frost & Sullivan damɔ jarayeli he niiamlitaomɔ babaoo nɔ ekpɛlɛ Xtep International Holdings Limited nɔ yɛ gbɛ ni sa nɔ yɛ jarayeli he hiɛnyiɛlɔi ni sa kadimɔ waa lɛ hewɔ. Akɛ jweremɔ nii eha Xtep akɛ "Jeŋ Muu Fɛɛ Gbɛjianɔtoo yɛ foidamɔ tokotai ni ahɔ̃ɔ yɛ afi 2024 mli" kɛ "Foidamɔ tokotai ni yɔɔ ŋwɛi fe fɛɛ kɛtsɔ China Marathons ni awoɔ yɛ 2024 mli lɛ nɔ", ni maa gbɛhe ni eyɔɔ yɛ jeŋ muu fɛɛ jarayeli kɛ maŋ muu lɛ fɛɛ marathon mlibotemɔ mli lɛ nɔ mi.