Xtep——Jatel wi soko i wil mi wara mi ringo i ng'om zoo man tuko mi Marathon mi China i 2024

Ku mediri pa rwom pa kwo maber man rwom ma malu pa yot kum, wil mi wara man kendi mi tugu mi ng'om zoo umedire, ma ucwalu mitu pa juruwil pi jam ngwec maber. I 2024, wil mi wara mi ngwec i ng'om zoo utuc $51.3 billion. Dongo pa dul eni ucungo iwi lembe ma e ma uketho dhanu mapol ungiyu ikum yot kum man dhanu mapol ma gicaku ngwec mi Marathons. Calu ma dhanu ubemedere ni ketho cwiny ikum yot kum man yot kum, eketho juruwil mapol gibedo ku miti mi ngwec, ma ukelo mitu pa jurutic Wara mi ngwec, bongo mi tugu ma tiyo, man piny mukende ma rwate kugi.

Bende, mediri pa dhanu i ngwec mi marathon man ngwec mi ngudu uketho rwom pa wara mi ringo man piny mi ngwec umedire, ku jurutugo ma nyutho mitu madit pi wara mi ngwec maber man jam tic ma dhanu copo ruko.

Ikind kit kendi mi tugu zo, kit kendi mi tuku mi China unwangu rwom ma malu in soko mi ng'om zoo, nicaku kud i kind ju ma timo tuku mi ngom ni ju ma timo tuku mi ng'om zoo. Ku dongo pa kura pa dhanu mi China i ng'om zoo, juruwil mi ngom mawoko gi nyutho ngec man mitu migi ikum kit ma dhanu timo kudo, piny ma pire tek pi sente, man kura ma thuc ma juketho i piny pa dhanu pa China.

Chinese Nying mi tugus gi medo kero migi i ng'om zoo nikadhu kud i lembe ma pigi tek calu tic karacelu ku judongo mi ng'om zoo, kony pi tuko madongo, man medo yore mi ketho piny i ng'om zoo. Tic eni umedire lee dit ikum rwom pa nying piny iwi ngom. Ikinde marom, dul madongo mi tuku mi China calu Li-Ning, ANTA, man Xtep gi medo kero migi mi timo sayusac man dongo piny, ryeko manyen, man piny ma rii pi kare malac, ma weko gi kelo piny ma ber man maber. Calu mitu pa juruwil ube medere, wel pa juruwil mi ngom mange ube medere ka yero wil pa China, ma medo kero migi mi wil i ng'om zoo man medo rwom migi mi loko wil migi ni premiumization man internationalization.

Jurutuko mi China de gi medo bedo migi i tuko mi marathon mi ng'om, ku wara mi ngwec mi ng'om ma nyutho rwom ma malu i ngwec mi ng'om man rwom ma malu pa jurutugo. Ikinde marom, dhanu ma timo marathon umedire i China, ku wel mi tuko man kadhiri migi ube medere. I 2024, China ugamu ngwec mi ngudu 749 mi rwom matung tung, ma ukelo dhanu makadhu 7.04 million, ma nyutho dongo pa dhanu mapol man dongo pa ngwec mi marathon i ngom ne.

Calu dhanu ma timo ngwec mi marathon umedire, yeny pa jam ngwec ma rwom pare lapiny umedire, ku wara mi ngwec maber, bongo ma jwigo pii, man GPS smartwatches doko piny ma pire tek ni ju ngwec. Lembe maeni uketho ngo kende kende dongo pa soko mi jam ngwec maber ento uketho bende dongo dongo i yiku wara mi ngwec man diro. Jururing man ju ma timo marathon kawoni gibedo dul pa juruwil madongo, ku yeny migi ma ube medere ubedo piny ma pire tek mi dongo pa soko.

Lembe mi tugu timo tic ma pire tek i kony mi marathon, ku wara mi ngwec ma rwate ku lembe mi tuko mi marathon, ma weko gibedo piny maber pi ketho cing ikum tuko. Nyuthu lembe madwong man rwom ma malu mi timo lembe i tuko mi marathon miyo nying mi tuku bedo ku nen maber man tic maber mi ketho wil. Macalu adwogi, tuko mi marathon udoko ni kabedo ma pire tek mi ketho cing ikum piny mi tugu, ma medo kero pa ngec pa piny man bedo ku kero mi pyem ikind piny mi tugu.

Xtep – Jatel wi soko i wara mi ngwec

Calu dul mi tugu ma julwongo maber, Xtep uketho rwom pare i dul mi wara mi ngwec ni ketho wara mi ngwec ubedo piny ma pire tek man eketho dhanu mapol ungeye nikadhu kud i kony mi ngwec mi ngwec. Nicaku i acaki mi dongo pare i dul pa wara mi ngwec i 2007, Xtep umedire ku medo rwom pare i ngwec. I ngei oro apar mi coko man yubu, edaru ketho thek ma tek i R&D mi ryeko man yubu piny manyen, man edaru lokore maber niai kud i bedo piny mi tuko ma dit ni bedo piny mi ngwec maber. Yore maber eni uketho Xtep ubedo piny ma pire tek ikind juwil i soko mi wara mi ngwec.

Juyike pi ngwec kende, wara mi ngwec timo tic ma pire tek mi gwoko leng man mi medo kero pa jurutugo. Ni kadhu kud i ngec matuc ikum yeny pa ju ma ringo man medo rwom pa tic pa piny, Xtep uketho thek maber ikum ryeko mi wara mi ngwec man uketho wara mi ngwec maber. Ku kit ma juyubu kudu yot, diro mi carbon plate ma malu, man tic maber mi cushioning, wara eni ungeyere lee ikind ju ma ringo maber man ju ma tiyo kudu, man edoko piny ma gimaru pi ponji man pyem. Piny madit pa Xtep, 160X product series, unwangu rwom ma malu man rwom ma malu mi ngwec pi tic pare maber man diro pare ma malu.

Ni tiyo ku bero pa piny pare, Xtep unwangu tic maber mi ketho wil i yore mi poko piny zo i 2024, ma unyutho rwom ma malu mi poko piny man medo telowic pare i tic.

Mi medo, Xtep umediri ku medo kero pare i tic mi ngwec nikadhu kud i tic ma lee i ngwec mi marathon man ketho rwom pa ngwec maber. I kind oro madwong mi wec ma thuc man wec ku ju ma ringo, Xtep udaru gero yore mi tic ma rwom pare lapiny ma uketho i iye ngec mi piny, kite pa tyend dhanu man wotho migi, telowic mi ponji mi ngec, man dwoko piny i ngei ngwec. Yore maeni ma iyere uketho ngo kende kende rwom pa ngwec ni ju ma ringo ento eketho bende rwom pa dhanu ni nwangu ngec ma atira ikum yeny pa juru ringo matung tung, miyo dwokowang lembe man kony pi dongo pa piny man tic maber.

Xtep's full-spectrum running shoe portfolio tiyo ku yeny matung tung mi ngwec—nicaku i ponji ma kubang ceng man ngwec mi ngwec pi ju ma ngwec mi marathon nitundu i ngwec ma kubang ceng pi ju ma ngwec pi galowang. Piny ma juyubu eni romo ku kit tic matung tung pa ju ma ringo i rwom zo, ma kelo rwom ma malu mi soko nicaku i ngwec ma rwom gi malu nitundu i rwom ma malu.

Xtep umediri ku konyo ngwec mi ngudu mi China man ekonyo ngwec mi marathon 44 i ngom zoo i 2024. Ku dongo pa rwom pare i oro ma ukadhu, Xtep uwok ni rwom ma malu i ng'om man mi ng'om mange.

Macalu adwogi, Xtep udoko acel ikin jukony ma pire tek mi tuko mi marathon, ma umedire ku rwom pare i dul pa wara mi ngwec. Ku timo pare manyen man dongo pa soko, Xtep ukethore ni ngati ma pire tek ikind ju ma timo wara mi ngwec i ng'om zoo.

Ni lubre ku lembe ma jutimo ikum lembe mi cato wil, Frost & Sullivan ungiyu Xtep International Holdings Limited pi telowic pare maber mi cato wil. Xtep juyike ni "Brand ma pire tek i ng'om zoo pi wil pa wara mi ngwec i 2024" man "Top-Ranked Running Shoe Brand by Wearing Rate in China's Marathons in 2024", ma nyutho rwom pare ma malu i wil mi ng'om zoo man i ng'om zoo.