Supply Chain enkawl dan tur ruahmanna siam a ni
Group hian kan sustainability hmalakna hi supply chain zau zawkah pawh tihzauh kan tum tlat a ni. Distribution network zau tak nei professional sports brand lar tak angin kan thuneihna kan hmang a, supplier-te sumdawnna kalphung nghet tak tihhmasawn nan kan thil lei theihna kan hmang bawk. Group-in supplier awm thei leh awm tawhte a tehnaah ESG nena inzawm tehfungte kan dah tel hian supply chain partner-te’n kan sustainability mamawh an hlen chhuah theih nan kan enkawl a ni. A hnuaia kan Supplier Corporate Social Responsibility Management Manual hi a kimchang zawkin en la.
Stakeholder-te’n product quality leh himna chungchanga an ngaihtuahnate sutkian nan Group hian product quality control dan hrang hrang a kalpui a, chung zingah chuan supplier-te hnathawh dan enfiah leh tehfung neih reng a ni. Hnathawh hrang hrangte hian thil chi hrang hrang, quality sang tak tak siam chhuah a nih theih nan a pui a, large-scale recall hlauhawmna pawh a ti tlem hle.
Supplier te endik leh enkawl dan
Sports brand hmahruaitu kan nih angin kan supply chain pumpuiah kan sustainability hmalakna tihpun tumin kan inpe a ni. Kan market leadership leh purchasing power hmang tangkaiin supplier te chu sustainable practices pawm turin kan fuih thin. Supplier-te chu kan sustainability mamawhna nena inmil turin, supplier lo awm turte leh supplier awm tawhte tan pawh kan supplier assessment-ah ESG criteria kan dah tel a ni.
May 2023 khan Group hian China CSR Due Diligence Guidance leh industry-in a mamawh kaihhnawih nena inmil takin a Supplier Corporate Social Responsibility Management Manual chu a update a, hei hian a sumdawnna lama thawhpui pawimawh tak takte nen sustainability chu a tichak zawk a ni. Tunah chuan Manual hi Xtep website-ah a awm tawh a ni.
Kan Supplier Portfolio a ni
Kan thil siam chhuah hi kan supplier-te thil siamah a innghat nasa hle a, chuta tang chuan kan thil siam component tam zawk hi kan source a ni. Kum 2023 thleng khan kan kekawr 69% leh kan thawmhnaw siamna 89% chu outsourced a ni. Group hian khawvel pumah supplier 573 nen an thawk dun a, Mainland China-ah 569 leh ram pawnah 4 an nei a ni.
Kan supply base hriatthiamna tha zawk neih theih nan kan supplier te hi tier hrang hrangah kan thliar hrang thin. Kan supply chain pumpuiah risk management tihchak nan kumin hian supplier classification tih awmzia kan tithianghlim a, Tier 2 scope kan tizau a, raw material provider-te chu Tier 3-ah kan telh a, kum tawp thleng khan Tier 1 supplier 150 leh Tier 2 supplier 423 kan nei tawh a ni. Hmalam pan zelin, Tier 3 supplier-te nena inzawmna tihchangtlun chu kan ngaih pawimawh ber a la ni reng a, sustainable operations tihchangtlun kan tum a ni.
Hrilhfiahna:
Supplier ESG enkawl dan tur
Kan supply chain network hian environment leh social risk hrang hrang a keng tel a, chutiang risk tih tlem nan procurement procedure kimchang, dik leh langtlang tak kan kalpui thin. Supplier Management Center leh brand hrang hrang atanga team inpe tak takte chuan supplier te nen thawhhona tha tak neiin performance sang tak an nei thei a ni. Supplier zawng zawng, sumdawnna lama thawhpui zawng zawng, leh thawhpui zawng zawngte chu Group thil phut nena inmil environment, social, leh ethical business practices-a standard zawm turin kan fuih a ni. Heng thil tul zawng zawng hi kan Supplier Code of Conduct leh Supplier Management Manual-ah tarlan a ni a, kan thawhhona chhung zawng hian kan thawhpuiten an zawm ngei kan beisei.
Supplier thar admission kalpui dan tur
Supplier Management Center (SMC)-in initial qualification leh compliance review a neih hmangin supplier ni thei zawng zawngte chu khauh takin kan screen a, he initial screening-a pass-te hi kan supply chain development, quality control, leh operations department-a internal auditor anga thiamna nei personnel-te’n on-site audit an neih tur a ni. He on-site inspection hi supplier-te tan hman theih a ni a, chung zingah chuan kekawr leh thawmhnaw siamna atana raw materials, auxiliary leh packaging materials, finished goods production, semi-finished goods production te pawh a tel a ni. Thil tul hrang hrangte chu kan Supplier Code of Conduct hmangin supplier-te hnenah hriattir a ni tawh.
Kum 2023 khan kan social responsibility mamawh phuhruk lo supplier te screen out turin supplier admission phase-ah kan social responsibility audit requirements kan tisang a. Kumin chhung hian kan network-ah formal leh temporary supplier thar 32 kan dah lut a, safety performance chungchangah supplier pahnih admission kan hnawl bawk. Supplier-te chu supplier admission kalpui zelna atana himna atana hlauhawm hmuhchhuah tawhte chu uluk taka ngaihtuah leh siam\hat turin an ngen a ni.
Ram pawn lama supplier-te tan chuan third-party supplier-te kan ruat a, chu chu forced labour, hriselna leh himna, naupang hnathawh, hlawh leh hamthatna, hnathawh hun chhung, inthliarna, boruak humhalh leh firfiakte dona ang chi hrang hrang huamin supplier audit nei turin kan ruat a ni.


Supplier te endikna kalpui mek a ni
Supplier awm tawhte pawh document review, on-site inspection, leh employee interview hmangin an zirchiang bawk. October leh December 2023 inkar khan Xtep core brand hian kum tin garment leh finished products supplier lian zawng zawngte chu assessment a nei vek a, kan core Tier 1 supplier 90% aia tam a huam a ni. Material supplier-te chungchanga Tier 2 audit hi kum 2024 aṭangin ṭan a ni ang.
Xtep core brand-a Tier 1 supplier 47 audit an ni a, chung zingah chuan thawmhnaw, pheikhawk leh embroidered thil siamtute pawh an tel. Assessed supplier zinga 34% chuan kan mamawh an phak lo a, 42% chuan criteria an tlin a, 23% chuan kan beisei aia hniam an ti thung. Kan beisei phak lo supplier an pun chhan ber chu kan assessment standard tihchangtlun vang a ni ber a, heng supplier zingah hian pathum chu assessment dang neih leh hnuah suspend an ni. Kan beisei phak lo supplier dangte chu June 2024 tawp hmain rectification kalpui turin kan ngen a ni.
Brand thar tan chuan kum tin kekawrte siamna atana third-party audit kan nei ber a, mihring dikna chanvo leh firfiakte dona lam kan ngaihtuah ber a ni. Kum tin assessment report kan siam thin. Dan zawm lohna hmuhchhuah a nih chuan hun bituk chhunga siamthat beisei a nih avangin supplier-te hnenah hriattir a ni ang. Rectification hmalaknate a hlawhtlin theih nan audit vawi hnihna neih a ni ang a, Group sumdawnna mamawh leh standard phuhruk thei lo supplier-te chu tihtawp theih a ni ang. Kum 2023 khan brand thar supplier zawng zawngte chuan assessment hi an pass vek a ni.
Supplier social responsibility assessment result rating leh hman dan tur tehfung chu hetiang hian tarlan a ni:
Supplier tihchangtlun leh ESG Capability tihpun
Environment leh social performance chungchanga Group beisei ang tihhlawhtlinna tura supplier-te pui turin, kan supplier-te nen kan inzawm chhunzawm zel a, an tih theih lohna hrethiam tur leh ESG performance tha zawk neih theihna tura thiamna leh hriatna mamawh te kan thuam thin a ni. Heng inzawmnate hian supply chain-a environment leh social risk awm thei te hriatchhuah leh tihtlem theihna a siam bawk.
Kumin chhung hian kan core brand-a kekawr leh thawmhnaw supplier-te aiawh te tan ESG training kan nei a. Heng session-ah hian supplier aiawh 45 an tel a, hetah hian khawtlang leh boruak lama kan thil tih danah kan beisei dan kan sawi uar a, supply chain sustainability lam hawia supplier-te hriatthiamna kan tipung bawk.
Tin, ram pawna kan supplier-te tan ESG chungchangah training mumal tak buatsaih turin third-party expert-te kan ruai bawk. Chubakah, kan brand thara thawktu tharte tan eiruk dona policy chungchangah inpumkhatna training kan pe bawk. Heng training zawng zawng atanga chhuak zawng zawng hi a lawmawm hle niin an ngai.
Product leh Material Quality Assurance a ni
Kan thil siam chhuahna kawngah hian quality assurance hi a pawimawh hle. Kan thil siamte hi quality control test khauh tak hnuaiah a awm a, hei hian Group-in quality a mamawh ang chi thil chauh kan customer-te hnena hralh a nih theih nan a pui a ni. Kan quality control team te hian quality control process te hi kan enkawl a, chung zingah chuan supplier quality control tihchangtlun nan sample test leh inspection te pawh a tel a ni.
Product Quality Control dan leh kalphung
Kan thil siamte quality chu standardized production process hmanga enkawl turin ISO9001-certified quality management system kan nei a. R&D phase-ah hian kan standards team hian thil siam leh thil chi hrang hrangte uluk taka test leh verification an nei a, chu chuan mass production atana hman tur standard siam a ni. Kumin hian thawmhnaw carton stacking leh down storage operation-a management specification thar kan kalpui bawk. Kum 2023 khan Standards Team hian thawmhnaw quality standard 22 (enterprise standard filings 14 leh internal control standard 8 telin) siam leh siamthat a ni a, national clothing standard 6 siam leh national standard 39 siamthatnaah an tel a, chung zawng zawng chu quality management system tihchangtlun tumna a ni.
September 2023 khan Xtep chuan kekawrte siamna atana hman mesh material-te physicochemical testing tihchangtlun nan sawihona hun a buatsaih a, mesh supplier, technician, subcontractor, leh finished product factory aiawh te an tel a ni. Sawihonaah hian thil thar hmanna atana thil tul bikte sawiho a ni. Xtep chuan design phase hmasa berah hian uluk taka zirchian leh hlauhawm awm thei tihziaawmna a tul thu a sawi a, chubakah raw material thlan leh process kalpui danah pawh tihchangtlun a tul thu a sawi a, protocol siam tawhte khauh taka zawm a tul thu a sawi bawk.
Kumin chhung hian Xtep hian pawl hrang hrang aṭangin product quality hriatpuina a dawng a:
- Xtep-a Quality Management Center Director chu “Advanced Individual in Standardization Work” tih chawimawina hlan a ni a, hei hian textile leh apparel industry standard-a Xtep-in discourse power a tihpun bakah brand hmingthanna a tisang a ni.
- Xtep’s Apparel Testing Centre te hian Fujian Fiber Inspection Bureau buatsaih “Fibre Inspection Cup” testing skills competition-ah hian an tel a, an zingah hian mi 100 chuang an tel a ni. Group hriatna intihsiaknaah hian testing engineer panga an tel a, lawmman pakhatna an dawng.
Production stage-ah chuan quality management team-te chuan raw material leh finished products quality leh himna an enfiah thin. Tin, an thil siam chhuah danah quality control hna an thawk fo bawk a, kan supplier-te hnen atanga thil siam zawh tawhte chu customer-te hnena an thlen hmain physical leh chemical standard an paltlang theih nan product quality endikna khauh tak an nei bawk. Hei bakah hian Xtep hian thla tin a Tier 1 leh Tier 2 supplier te tan sample testing a nei thin. Raw materials, adhesives, leh finished products te hi quarter tin nationally certified third-party laboratory-ah thawn thin a ni a, hei hian final product te chu national standard leh product quality leh safety regulation nena inmil turin a enfiah thin.
Product quality tihsan nan Group chuan down jacket leh shoe ang chi thil chi hrang hrang tan special quality control circle a din a, hei hian product category bikte tan quality tihsan nghet tak a phalsak a ni. Team hian product standard leh testing methodology tihchangtlun nan competitive product analysis an nei bawk a, chutih rualin product quality leh comfort tihhmasawn nan an hmang bawk.
Case study neih a ni
Kum 2023 khan ISO9001 Quality System Manager Training Camp kan buatsaih a, chutah chuan mi 51 te chuan assessment hi an pass vek a, “Quality Management Systems — Internal QMS Auditor Certificate” pek an ni.
Group hian outsourced production-te tan quality control dan khauh tak a kalpui bawk a, quality management dik tak neih theih nan thla tin quality review meeting neih thin a ni. Kan hnathawkte chu product quality management lama an theihna tihpun zel kan tum a, kan staff te chu Micropak-in anti-mould measures training leh SATRA-in testing procedures training a pek ang chi training-a tel turin kan thlawp bawk. Kum 2023 khan K·SWISS leh Palladium te chuan product quality leh manufacturing process tihchangtlun nan automated screen-printing machine, laser machine, computerized automatic threading machine quality tha tak tak, computerized sewing machine, digital printing, leh hmanraw leh technology dangte an rawn hmang a, chutih rualin fully enclosed eco-friendly assembly line an kalpui bawk.
Kan customer te feedback hriat reng nan kan sales department hian kar tin kan supply chain management department te nen kan sawiho thin a, kan quality management team te hian physical store te tlawhin market trend leh customer mamawh te an hrethiam thin ang.
Supplier leh Customer te nena Product Quality Control tihchangtlun
Group-a product quality zawng zawng tihhmasawn nan kan supplier-te chu quality control leh management capacity siam turin proactive takin kan pui thin. Pawn lam cooperative supplier leh laboratory-a thawkte tan hriatna testing leh professional skills tihpun chungchangah training kan pe a, chumi hnuah assessment leh certification kan pe bawk. Hei hian kan supplier-te quality management system tihchangtlunna kawngah a pui a, kum 2023 tawp lamah chuan supplier laboratory 33-ah certified a ni tawh a, thawmhnaw, printing, materials, leh accessories supplier-te a huam a ni.
Supply chain quality-a self-regulation tihhmasawn nan te, product standard tihchangtlun nan te, supply chain hmasawnna hlawkna tur pui turin Tier 1 leh Tier 2 supplier-te hnenah FQC/IQC certification training kan pe a ni. Tin, apparel quality standard chungchangah training session 17 kan buatsaih bawk a, internal leh external supplier aiawh 280 vel kan telpui bawk.
Customer nena inzawmna enkawl dan leh lungawina
Xtep-ah hian consumer-first approach kan hmang a, kan customer-te mamawh phuhruk nan inbiakpawhna zau tak kan nei thei a ni. Complaint te chu systematic takin kan buaipui a, resolution timeline kan siam a, hmasawnna kan enfiah a, customer satisfaction tihpunna tura inrem taka solution siam turin kan thawk bawk.
Product recall leh quality chungchangah protocol kan siam a. Thil pawimawh tak hriat nawn leh a nih chuan kan Quality Management Center hian uluk takin chhui chian a, thil hmuhchhuahte chu senior management hnenah a report a, nakin lawka thil thleng tur venna atan siamthatna tur hmalak a ni. Kum 2023 khan hriselna leh himna lam ngaihtuahin recall lian tham kan nei lo. Customer-te chu tualchhung thil zawrh siamṭhat, thlak emaw, thawn kir emaw kan tiam a, Xtep core brand chuan product return program nghet tak a kalpui a, kan Return and Exchange Policy kimchang tak chuan thil chhe tawhte chu conditional-a pawm theihna a siamsak a ni.
Kan inpekna “400 Hotline” hi customer complaint-na hmun hmasa ber a ni. Complaint te hi record a ni a, finfiah a ni a, a tlangpuiin ni 2 chhungin chhanna pek a ni a, mimal case hrang hrang, a nihna takah chuan thil buaithlak tak takte hmachhawn turin resources bik dah a ni. Kum 2023 chhung khan “400 Hotline” kaltlangin complaint dawng zat chu 4,7556 a ni. Thla tin callback kan nei bawk a, customer satisfaction tehna atan leh “400 Hotline” hmangtu zawng zawngte hnen atanga feedback kan sawm thin. Kum 2023 khan 92.88% satisfaction rate kan hmu a, hei hi a tir lama target 90% aiin a sang zawk a ni.
Kumin hian “400 Hotline” chu kan tichak a, caller leh live operator te inkara paring tha zawk neih theih nan voice navigation system siam that a ni. Chuvang chuan kan customer service reception capacity chu 300% chuang zetin a pung a, kan hotline connection rate pawh 35% zetin a sang chho bawk.

6. 6. A rilru a hah lutuk chuan a rilru a buai em em a Customer complaint a pung nasa hle a, a chhan ber chu kum khat chhunga product hralh chhuah a pun vang a ni. Mahse, kum 2022 nena khaikhin chuan complaint leh zawhna zawng zawng ratio chu a tlahniam a ni.

